Selecting a content management system (CMS) is a major investment and undertaking that has a direct impact on your digital marketing, IT, and business needs and goals. As the control center of your digital presence, your CMS – as well as your CMS implementation partner – need to be chosen in an informed and careful manner. There is a guide to choosing your new CMS in order to prepare you for success during the preparation and implementation process, and beyond.
– Not meeting revenue goals
– Decreased sales and marketing efficiency
– Decreased customer retention
– Expensive maintenance costs
– Wasted and strained IT resources
– Inability to monitor campaign ROI
– Frustrated business users, editors, marketers
– Negative impact on brand reputation
– Cart abandonment
– Inability to expand digital footprint
– Inefficient content localization
– Loss of market share
A content management system (CMS) is a computer application that supports the creation and modification of digital content. It is typically used to support multiple users working in a collaborative environment.
CMS features vary widely. Most CMSs include Web-based publishing, format management, history editing and version control, indexing, search, and retrieval. By their nature, content management systems support the separation of content and presentation.
A web content management system (WCM or WCMS) is a CMS designed to support the management of the content of Web pages. Most popular CMS are also WCMSs. Web content includes text and embedded graphics, photos, video, audio, maps, and program code (e.g., for applications) that displays content or interacts with the user.
Such a content management system (CMS) typically has two major components:
- A content management application (CMA) is the front-end user interface that allows a user, even with limited expertise, to add, modify, and remove content from a website without the intervention of a webmaster.
- A content delivery application (CDA) compiles that information and updates the website.
Digital asset management systems are another type of CMS. They manage things such as documents, movies, pictures, phone numbers, and scientific data. CMSs can also be used for storing, controlling, revising, and publishing documentation.